3.5% Can Do It Tee

Celebrate the power of active citizenship with this 100% organic T-shirt! It features a ribbed neck collar, hemmed set-in sleeves and bottom hem with a wide double-needle topstitch.

The 3.5% rule

In a study of all major campaigns for governmental change in the 20th Century, political scientists Erica Chenoweth and Maria Stephan found that every campaign which secured the active participation of at least 3.5% of the population succeeded. They also found that every campaign which passed that threshold was nonviolent.

The visual is adapted from "We Can Do It!", a poster produced by J. Howard Miller in 1943 to boost the morale of American workers engaged in the war effort against the Nazis.

Eco-friendly

This garment has been manufactured responsibly using only the best organic cotton, grown and processed in ways which do not harm people, animals or the environment.

Product specifications